Advertising management (Record no. 26569)

MARC details
000 -LEADER
fixed length control field 00589nam a2200229Ia 4500
005 - DATE & TIME
control field 20210430173758.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140514s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8120307909
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 ## - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1995
Name of publisher, distributor, etc Pearson Hall of India,
Place of publication, distribution, etc New Delhi:
300 ## - PHYSICAL DESCRIPTION
Pages xiii, 593p.
500 ## - GENERAL NOTE
General note Including index
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Myers, John G
705 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Batra, Rajeev
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 23
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 5408
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Koha date last borrowed
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Central LIBRARY Central LIBRARY R1A-1F REFERENCE SECTION 06/02/2015 Complimentary 599.00   659.1 AAK DD27580 06/02/2015 1198.00 06/01/2015 Reference Books  
    Dewey Decimal Classification       Management Library Management Library L19-Lending Section 04/12/2016 Complimentary 125.00 2 659.1 AAK DD33964 03/21/2017 250.00 04/12/2016 Books Lending 02/22/2017