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Integrated marketing communication : advertising and promotion in a digital world

By:

Juska, Jerome M

Material type: Text

Text

TextPublication details: Routledge, London : 2018Description: xix, 230pISBN:

9781138695443

Subject(s):

DDC classification:

658.802 JUS

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Reference Books	Management Library R-20-Reference Section	Reference	658.802 JUS (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD56143

Total holds: 0

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Previous	658.8 WIR Services marketing : people, technology, strategy	658.802 GIL Strategic marketing planning	658.802 GUP Marketing management Indian cases	658.802 JUS Integrated marketing communication	658.802 MAR Reputation marketing	658.802 MCD Market segmentation	658.804 WOO Key account management the definitive guide	Next

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