Integrated marketing communication (Record no. 246522)

MARC details
000 -LEADER
fixed length control field 00545nam a2200181Ia 4500
005 - DATE & TIME
control field 20190415184640.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190307s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9781138695443
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number JUS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Juska, Jerome M
245 #0 - TITLE STATEMENT
Title Integrated marketing communication
Sub Title : advertising and promotion in a digital world
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge,
Place of publication, distribution, etc London :
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Pages xix, 230p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing communication
942 ## - Item Type
Koha item type Reference Books
100 ## - MAIN ENTRY--PERSONAL NAME
-- 79563
650 ## - SUBJECT
-- 79564
650 ## - SUBJECT
-- 9222
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-20-Reference Section 04/15/2019 Atlantic 5027.43   658.802 JUS DD56143 04/15/2019 10054.86 04/15/2019 Reference Books