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Strategic brand management : Creating and sustaining brand equity long term
Material type:
TextPublication details: New Delhi : Kogan Page, 443p.Edition: 2nd edISBN: - 9788176491327
- 658.834 KAP
| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Management Library L17-Lending Section | 658.834 KAP (Browse shelf(Opens below)) | Available | DD26953 |
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| 658.834 2 KHA Consumer behavior and advertising management | 658.834 2 SUM Marketing research and consumer behaviour | 658.834 2 SUM Marketing research and consumer behaviour | 658.834 KAP Strategic brand management : Creating and sustaining brand equity long term | 658.834 TUL Marketing research | 658.8342 ALI Models in consumer buting behaviour | 658.8342 KHA Consumer behaviour and advertising management |