Strategic brand management : Creating and sustaining brand equity long term
Kapferer, Jean Noel
Strategic brand management : Creating and sustaining brand equity long term - 2nd ed. - New Delhi : Kogan Page, 443p.
9788176491327
Management
Brand management
658.834 / KAP
Strategic brand management : Creating and sustaining brand equity long term - 2nd ed. - New Delhi : Kogan Page, 443p.
9788176491327
Management
Brand management
658.834 / KAP