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Fundamentals of marketing

By:

Stanton, William J

Contributor(s):

Material type: Text

Text

TextPublication details: New York McGraw Hill 1994Edition: 10thDescription: xxviii, 697pISBN:

0071136703
9780071136709

Subject(s):

Marketing management

DDC classification:

658. 8 STA

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658. 8 STA (Browse shelf(Opens below))		Available		G1965

Total holds: 0

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Previous	650.4063 MAR Design of business : why design thinking is the next competitive advantage	651.74 HAR Written communications: that inform and influence	658. 8 PAL Introduction to marketing : theory and practice	658. 8 STA Fundamentals of marketing	658.4, 01 2 MCG How industries evolve : Principles for achieving and sustaining superior performance	658.401COU Strategic supply management : principles, theories and practice	658.4c0355 CHR Seeing what's next : Using the theories of innovation to predict industry change	Next

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