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Marketing myopia

By:

Levitt, Theodore

Material type: Text

Text

TextSeries: Harvard business review classicPublication details: Boston: Harvard Business, 2008Description: v, 90pISBN:

9781422126011

Subject(s):

DDC classification:

658 LEV

Average rating: 0.0 (0 votes)

Holdings ( 2 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Special Collection	Central LIBRARY R11 - SPECIAL COLLECTION	Fiction/Non-Fiction	658 LEV (Browse shelf(Opens below))		Available		DD51457
Books Lending	Management Library L16-Lending section		658 LEV (Browse shelf(Opens below))		Available		DD24528

Total holds: 0

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Previous								Next
Previous	658 LEI Strategy that works : How winning companies close the strategy to execution gap	658 LEO Deep Smarts : how to cultivate and transfer enduring business wisdom	658 LER Architecture of innovation : the economics of creative organizations	658 LEV Marketing myopia	658 LEW Edge strategy : A new mindset for profitable growth	658 LIB Network imperative : How to survive and grow in the age of digital business models	658 LIV Ptgmalion in management	Next

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