Marketing myopia (Record no. 137570)

MARC details
000 -LEADER
fixed length control field 00534nam a2200193Ia 4500
005 - DATE & TIME
control field 20240927145107.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180422s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9781422126011
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658
Book Number LEV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore
245 #0 - TITLE STATEMENT
Title Marketing myopia
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston:
Name of publisher, distributor, etc Harvard Business,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Pages v, 90p.
440 ## - SERIES STATEMENT
Series Title Harvard business review classic
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing Management
942 ## - Item Type
Koha item type Reference Books
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4578
440 ## - SERIES STATEMENT
-- 66399
650 ## - SUBJECT
-- 66400
650 ## - SUBJECT
-- 66401
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Koha collection
    Dewey Decimal Classification     Central LIBRARY Central LIBRARY R11 - SPECIAL COLLECTION 05/21/2018 Book World 499.00 2 658 LEV DD51457 11/26/2024 09/27/2024 998.00 04/06/2018 Special Collection Fiction/Non-Fiction
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 Book World 150.00 2 658 LEV DD24528 11/21/2022 11/14/2022 300.00 01/22/2014 Books Lending