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Markets of one : Creating customer unique value through mass customization

By:

Gilmore, James H

Contributor(s):

Pine, B Joseph

Material type: Text

Text

TextLanguage: English Publication details: Boston Harvard Business Review 2000Description: xxv, 210ISBN:

978-1-57851-238-6

Subject(s):

DDC classification:

670.427 GIL

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	670.427 GIL (Browse shelf(Opens below))		Available		DD24530

Total holds: 0

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Previous								Next
Previous	659.2 FOM Reputation : realizing value from the corporate image	659.2 LUT Public relations campaigns : an integrated approach	661.804068 BOW When markets quake : The management challenge of restructuring industry	670.427 GIL Markets of one : Creating customer unique value through mass customization	791.068 KOT Standing room only : strategies for marketing the performing arts	808.066 HAR Writing for Business	858.049 BRY Race for the world : Strategies to build a great global firm	Next

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