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Markets of one : Creating customer unique value through mass customization

Gilmore, James H

Markets of one : Creating customer unique value through mass customization - Boston Harvard Business Review 2000 - xxv, 210

ISBN: 978-1-57851-238-6

Subjects--Topical Terms:
Flexible manufacturing
Manufactures
Relationship marketing

Dewey Class. No.: 670.427 / GIL

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