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Advertising media planning :brand management approach

By:

Kelley, Larry D

Material type: Text

Text

TextPublication details: New Delhi: Prentice Hall of India, 2004Subject(s):

DDC classification:

659.104 KEL

Average rating: 0.0 (0 votes)

Holdings ( 2 )

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Reference Books	Management Library R-21-Reference Section	Reference	659.1 KEL (Browse shelf(Opens below))		Reference Books (Not For Loan)		DD4373
Books Lending	Management Library L19-Lending Section		659.1 KEL (Browse shelf(Opens below))		Available		DD12072

Total holds: 0

Browsing Management Library shelves, Shelving location: R-21-Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)

Previous				No cover image available No cover image available				Next
Previous	659.1PER Strategic advertising management	659.1 CHA Indian advertising 1780 to 1950	659.1 JET Advertising management	659.1 KEL Advertising media planning :brand management approach	659.1 MOH Advertising management: concepts and cases	659.1 OGU Advertising and integrated brand promotion	659.1 SEM Promotion and integrated marketing communication	Next

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