Advertising media planning (Record no. 12376)

MARC details
000 -LEADER
fixed length control field 00487nam a2200169Ia 4500
005 - DATE & TIME
control field 20210531060344.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.104
Book Number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kelley, Larry D
245 ## - TITLE STATEMENT
Title Advertising media planning
Sub Title :brand management approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Prentice Hall of India,
Date of publication, distribution, etc 2004
650 ## - SUBJECT
Subject Aadvertising
653 ## - Subject
Subject Marketing
654 ## - Subject
Subject Media planning
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4032
650 ## - SUBJECT
-- 685589
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Source of acquisition Koha renewals Koha date last borrowed
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-21-Reference Section 05/16/2014 128.00   659.1 KEL DD4373 05/16/2014 256.00 05/16/2014 Reference Books      
            Management Library Management Library L19-Lending Section 05/16/2014 125.00 3 659.1 KEL DD12072 02/18/2019 250.00 10/20/2005 Books Lending   1 01/29/2019