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Foundations of advertising : theory and practices

By:

Chunawalla, SA

Contributor(s):

Sethia, K C

Material type: Text

Text

TextPublication details: Mumbai : Himalaya Publishing, 2002Description: 914pSubject(s):

Management

DDC classification:

659.1 CHA

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L19-Lending Section	659.1 CHA (Browse shelf(Opens below))		Available		DD397

Total holds: 0

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Previous	659.1 BAT Advertising management	659.1 BAT Advertising management	659.1 BEL Advertising and promotion : an integrated marketing communications perspective	659.1 CHA Foundations of advertising : theory and practices	659.1 CHA Foundations of advertising : theory and practices	659.1 DIW Advertising management	659.1 GUP Advertising and sales promotion management : Indian perspective text and cases	Next

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