Foundations of advertising (Record no. 12358)

MARC details
000 -LEADER
fixed length control field 00457nam a2200169Ia 4500
005 - DATE & TIME
control field 20210715121937.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla, SA
245 ## - TITLE STATEMENT
Title Foundations of advertising
Sub Title : theory and practices
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai :
Name of publisher, distributor, etc Himalaya Publishing,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Pages 914p.
650 ## - SUBJECT
Subject Management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Sethia, K C
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 34382
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 415.00 1 659.1 CHA DD397 08/04/2015 07/14/2014 830.00 05/16/2014 Books Lending