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Advertising management: Text and cases

By:

Mathur, U C

Material type: Text

Text

TextPublication details: New Delhi: New Age International, 2005Edition: 2Description: 334pISBN:

8122415946

Subject(s):

DDC classification:

659.1 MAT

Average rating: 0.0 (0 votes)

Holdings ( 2 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L19-Lending Section	659.1 MAT (Browse shelf(Opens below))		Available		DD4993
Books Lending	Management Library L19-Lending Section	659.1 MAT (Browse shelf(Opens below))		Available		DD11926

Total holds: 0

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Previous	659.1 KEL Advertising media planning :brand management approach	659.1 MAT Advertising management: Text and cases	659.1 MAT PR management: 12 Rules for effective publicity	659.1 MAT Advertising management: Text and cases	659.1 MOH Advertising management: concepts and cases	659.1 MOH Advertising management: concepts and cases	659.1 MOH Advertising management: concepts and cases	Next

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