Advertising management: Text and cases (Record no. 12350)

MARC details
000 -LEADER
fixed length control field 00502nam a2200193Ia 4500
005 - DATE & TIME
control field 20240404161746.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8122415946
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathur, U C
245 ## - TITLE STATEMENT
Title Advertising management: Text and cases
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc New Age International,
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Pages 334p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Branding
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 769807
650 ## - SUBJECT
-- 7264
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of acquisition
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 155.00 1 659.1 MAT DD4993 04/22/2024 04/04/2024 310.00 05/16/2014 Books Lending  
          Management Library Management Library L19-Lending Section 05/16/2014 155.00   659.1 MAT DD11926 05/16/2014   310.00 10/17/2005 Books Lending