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Advertising and promotion : an IMC perspective
Material type:
TextPublication details: New Delhi: Tata McGraw Hill, 2011Description: 987pISBN: - 0070080313
- 659.1 SHA
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Management Library L19-Lending Section | Reference | 659.1 SHA (Browse shelf(Opens below)) | Reference Books (Not For Loan) | DD18846 | ||||
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Books Lending
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Management Library L19-Lending Section | 659.1 SHA (Browse shelf(Opens below)) | Available | DD18847 | |||||
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Books Lending
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Management Library L19-Lending Section | 659.1 SHA (Browse shelf(Opens below)) | Available | DD18848 | |||||
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Books Lending
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Management Library L19-Lending Section | 659.1 SHA (Browse shelf(Opens below)) | Available | DD18849 | |||||
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Books Lending
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Management Library R-21-Reference Section | Reference | 659.1 SHA (Browse shelf(Opens below)) | Reference Books (Not For Loan) | DD18850 |
Total holds: 0
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| 659.1 MOH Advertising management: concepts and cases | 659.1 OGU Advertising and integrated brand promotion | 659.1 SEM Promotion and integrated marketing communication | 659.1 SHA Advertising and promotion : an IMC perspective | 659.1 SHA Advertising : planning and implementation | 659.104 BUR Promotion management | 659.2 CEN Public relations practice: managerial case studies and problems |