Advertising and promotion (Record no. 12343)

MARC details
000 -LEADER
fixed length control field 00523nam a2200193Ia 4500
005 - DATE & TIME
control field 20241119120841.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 0070080313
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shah, Kruti
245 ## - TITLE STATEMENT
Title Advertising and promotion
Sub Title : an IMC perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Pages 987p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Souza, Alan D
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 23726
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 23728
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Koha renewals Koha date last borrowed
            Management Library Law Library L19-Lending Section 05/16/2014 525.00 16 659.1 SHA DD18847 10/17/2024 1050.00 05/16/2014 Books Lending 8 09/13/2024
            Management Library Law Library L19-Lending Section 05/16/2014 525.00 17 659.1 SHA DD18849 02/21/2025 1050.00 05/16/2014 Books Lending 3 11/19/2024
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library L19-Lending Section 05/16/2014 525.00   659.1 SHA DD18846 05/16/2014 1050.00 05/16/2014 Books Lending    
            Management Library Management Library L19-Lending Section 05/16/2014 525.00 21 659.1 SHA DD18848 02/05/2025 1050.00 05/16/2014 Books Lending 5 07/24/2024
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-21-Reference Section 05/16/2014 525.00   659.1 SHA DD18850 05/16/2014 1050.00 05/16/2014 Books Lending