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Advertising and promotion
Material type:
TextPublication details: New Delhi: Cengage Learning, 2008Description: 650pISBN: - 8131503887
- 659.1 SHI
| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Books Lending
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Management Library L19-Lending Section | 659.1 SHI (Browse shelf(Opens below)) | Available | DD15740 |
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| 659.1 SHA Advertising and promotion : an IMC perspective | 659.1 SHA Advertising and promotion : an IMC perspective | 659.1 SHA Advertising, planning 7 decision making | 659.1 SHI Advertising and promotion | 659.1 WEL Advertising : principles and practices | 659.1 WEL Advertising : principles and practice | 659.1 WIL Contemporary advertising |