Advertising and promotion (Record no. 12342)

MARC details
000 -LEADER
fixed length control field 00468nam a2200181Ia 4500
005 - DATE & TIME
control field 20241119120233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8131503887
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A
245 ## - TITLE STATEMENT
Title Advertising and promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Pages 650p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 685287
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
        Management Library Law Library L19-Lending Section 05/16/2014 460.00 6 1 659.1 SHI DD15740 02/21/2025 11/19/2024 920.00 05/16/2014 Books Lending