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Hidden wealth of customers : Realizing the untapped value of your most important asset

By:

Lee, Bill

Material type: Text

Text

TextPublication details: Boston : Harvard Business Review, 2012Description: 222pISBN:

978-1-4221-7231-5

Subject(s):

DDC classification:

658.834 2 LEE

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658.834 2 LEE (Browse shelf(Opens below))		Available		DD24407

Total holds: 0

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Previous	658.834 2 ASS Consumer Behavior and Marketing Action	658.834 2 ASS Consumer Behavior and Marketing Action	658.834 2 BAT Consumer behavior : text and cases	658.834 2 LEE Hidden wealth of customers : Realizing the untapped value of your most important asset	658.834 2 SEA intention economy: When customer take charge	658.834 2 SUM Marketing research and consumer behaviour	658.834 2 ZAL Marketing metaphoria : What deep metaphors reveal about the minds of consumers	Next

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