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Customer equity : building and managing relationships as valuable assets

By:

Blattberg, Robert C

Contributor(s):

Getz, Gary

Material type: Text

Text

TextPublication details: Boston : Harvard Business School, 2001Description: xix, 228pISBN:

978-0-87584-764-1

Subject(s):

DDC classification:

658.812 BLA

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658.812 BLA (Browse shelf(Opens below))		Available		DD24249

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Previous	658.81 WAT Marketing sales and customer services : understanding the theory and practice of selling through service	658.8101 SHA Strategies in to the 1990 : the master plan guide to profitable sales and marketing development	658.8101 SHA Strategies in to the 1990 : the master plan guide to profitable sales and marketing development	658.812 BLA Customer equity : building and managing relationships as valuable assets	658.812 CHA Customer needs and strategic management : left-right circles analysis	658.812 DYC CRM Handbook	658.812 DYC CRM handbook : a business guide to customer relationship management	Next

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