Customer equity (Record no. 11874)

MARC details
000 -LEADER
fixed length control field 00611nam a2200205Ia 4500
005 - DATE & TIME
control field 20230727120025.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 978-0-87584-764-1
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
082 ## - DDC NUMBER
Classification number 658.812
Book Number BLA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blattberg, Robert C
245 ## - TITLE STATEMENT
Title Customer equity
Sub Title : building and managing relationships as valuable assets
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Harvard Business School,
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Pages xix, 228p.
650 ## - SUBJECT
Subject Customer relations
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Relationship marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Getz, Gary
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 914
650 ## - SUBJECT
-- 8457
650 ## - SUBJECT
-- 745111
700 ## - ADDED ENTRY PERSONAL NAME
-- 2767
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 Book World 2295.00   658.812 BLA DD24249 05/16/2014 4590.00 01/22/2014 Books Lending