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Integrated Marketing Communications A Strategic Approach

By:

Sirgy, M Joseph

Contributor(s):

Rahtz ,Don R

Material type: Text

Text

TextPublication details: New Delhi : Cengage Learning, 2008Description: 362pISBN:

8131506541

Subject(s):

DDC classification:

658.802 SIR

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books Lending	Management Library L16-Lending section	658.802 SIR (Browse shelf(Opens below))		Checked out	12/24/2025	DD15409

Total holds: 0

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Previous	658.802 SAC Winning The Story Wars: Why those who tell- and live- the best stories will rule the future	658.802 SAX Marketing management	658.802 SAX Marketing management	658.802 SIR Integrated Marketing Communications A Strategic Approach	658.802 SMI Strategic marketing communication	658.802 XAV Strategic marketing : a guide for developing sustainable competitive advantage	658.804 AND Value merchants : Demonstrating and documenting superior value in business markets	Next

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