Integrated Marketing Communications A Strategic Approach (Record no. 11785)

MARC details
000 -LEADER
fixed length control field 00583nam a2200205Ia 4500
005 - DATE & TIME
control field 20250626152609.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8131506541
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number SIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sirgy, M Joseph
245 ## - TITLE STATEMENT
Title Integrated Marketing Communications A Strategic Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Pages 362p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
650 ## - SUBJECT
Subject Marketing Communication
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Rahtz ,Don R
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 687922
650 ## - SUBJECT
-- 6158
650 ## - SUBJECT
-- 9222
700 ## - ADDED ENTRY PERSONAL NAME
-- 687923
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha out on loan Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Law Library L16-Lending section 05/16/2014 325.00 8 1 658.802 SIR DD15409 12/24/2025 06/26/2025 06/26/2025 650.00 05/16/2014 Books Lending