Brands and the brain (Record no. 829211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519 a2200181 4500 |
| 005 - DATE & TIME | |
| control field | 20250421143429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250415b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780143452614 |
| Qualifying information | Paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES Library |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.407124 |
| Book Number | SAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sahay, Arvind |
| 245 ## - TITLE STATEMENT | |
| Title | Brands and the brain |
| Sub Title | : how to use neuroscience to create impactful brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Haryana : |
| Name of publisher, distributor, etc | Penguin random house, |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 352p, |
| 650 ## - SUBJECT | |
| Subject | Management |
| 653 ## - Subject | |
| Subject | Brands |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 771274 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Books (Not For Loan) | Management | Management Library | Management Library | 04/15/2025 | Atlantic | 1497.00 | 658.407124 SAH | DD70605 | 04/15/2025 | 2994.00 | 04/15/2025 | Reference Books | ||||
| Dewey Decimal Classification | Management | Management Library | Management Library | 04/15/2025 | Atlantic | 1497.00 | 658.407124 SAH | DD70607 | 04/15/2025 | 2994.00 | 04/15/2025 | Books Lending | |||||
| Dewey Decimal Classification | Management | Management Library | Management Library | 04/15/2025 | Atlantic | 1497.00 | 658.407124 SAH | DD70606 | 04/15/2025 | 2994.00 | 04/15/2025 | Books Lending |