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Brands and the brain : how to use neuroscience to create impactful brands

Sahay, Arvind

Brands and the brain : how to use neuroscience to create impactful brands - Haryana : Penguin random house, 2022 - 352p,

ISBN: 9780143452614

Subjects--Topical Terms:
Management

Subjects--Index Terms: Brands

Dewey Class. No.: 658.407124 / SAH

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