Advertising and promotion (Record no. 828019)

MARC details
000 -LEADER
fixed length control field 00602nam a22001937a 4500
005 - DATE & TIME
control field 20250304125535.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240216b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780070144965
Qualifying information Paperback
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, Geroge E
245 ## - TITLE STATEMENT
Title Advertising and promotion
Sub Title : an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Pages xxxiii, 1075p.
650 ## - SUBJECT
Subject Advertising and Promotion
700 ## - ADDED ENTRY PERSONAL NAME
Relator Code Co-Author
Added Entry Personal Name Belch, Michael A
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 671
650 ## - SUBJECT
-- 768511
700 ## - ADDED ENTRY PERSONAL NAME
-- 672
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Law Library L19-Lending Section 02/16/2024 Complimentary 450.00 4 659.1 BEL G4161 03/24/2025 03/04/2025 900.00 02/16/2024 Books Lending