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Advertising and promotion : an integrated marketing communications perspective

Belch, Geroge E

Advertising and promotion : an integrated marketing communications perspective - 7th ed. - New Delhi : Tata McGraw Hill, 2010 - xxxiii, 1075p.

ISBN: 9780070144965

Subjects--Topical Terms:
Advertising and Promotion

Dewey Class. No.: 659.1 / BEL

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