How Brands Grow (Record no. 827109)

MARC details
000 -LEADER
fixed length control field 00584 a2200193 4500
005 - DATE & TIME
control field 20240902122237.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240331b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780190330026
Qualifying information Hardbound
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number ROM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Romaniuk, Jenni
245 ## - TITLE STATEMENT
Title How Brands Grow
Sub Title : part 2 : merging markets, services, durables, B2B luxury brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Oxford,
Place of publication, distribution, etc Australia :
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Pages xiv, 239p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Brand marketing
700 ## - ADDED ENTRY PERSONAL NAME
Relator Code Co-Author
Added Entry Personal Name Sharp, Byron
942 ## - Item Type
Koha item type Lending - SOD
100 ## - MAIN ENTRY--PERSONAL NAME
-- 769690
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 769677
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Design Studies Central LIBRARY Central LIBRARY R26-2F-SOD LIBRARY 03/23/2024 Atlantic 3194.70 P-2 1 658.83 ROM DD69886 09/03/2024 09/02/2024 6389.40 03/23/2024 Lending - SOD