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How Brands Grow : part 2 : merging markets, services, durables, B2B luxury brands

Romaniuk, Jenni

How Brands Grow : part 2 : merging markets, services, durables, B2B luxury brands - Australia : Oxford, 2022 - xiv, 239p.

ISBN: 9780190330026

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Brand marketing

Dewey Class. No.: 658.83 / ROM

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