Understanding digital marketing (Record no. 33882)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20220322103810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180223b ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780749478438 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.872 |
| Book Number | RYA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryan, Damian. |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding digital marketing |
| Sub Title | : marketing strategies for engaging the digital generation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | New Delhi: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxv, 424p. |
| 650 ## - SUBJECT | |
| Subject | Marketing |
| 650 ## - SUBJECT | |
| Subject | Digital marketing |
| 653 ## - Subject | |
| Subject | Strategic planning |
| 654 ## - Subject | |
| Subject | Social media |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 51062 |
| 650 ## - SUBJECT | |
| -- | 6158 |
| 650 ## - SUBJECT | |
| -- | 19666 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Design Studies | Central LIBRARY | Central LIBRARY | R28-2F SOD LIBRARY | 03/05/2018 | 1895.05 | 2 | 658.872 RYA | DD48018 | 03/30/2022 | 3790.10 | 02/12/2018 | Lending - SOD | 03/22/2022 | |||||
| Dewey Decimal Classification | Reference Books (Not For Loan) | Reference | Management Library | Management Library | R-21-Reference Section | 04/28/2017 | Book World | 1687.16 | 658.8 RYA | DD42736 | 04/28/2017 | 3374.32 | 04/12/2017 | Reference Books |