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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian.

Understanding digital marketing : marketing strategies for engaging the digital generation - 4th - New Delhi: Kogan Page, 2017 - xxxv, 424p.

ISBN: 9780749478438

Subjects--Topical Terms:
Marketing
Digital marketing

Subjects--Index Terms: Strategic planning

Subjects--Facted Index Terms:
Social media

Dewey Class. No.: 658.872 / RYA

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