Advanced customer analytics (Record no. 31770)

MARC details
000 -LEADER
fixed length control field 00607nam a22002057a 4500
005 - DATE & TIME
control field 20210529125159.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170629b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780749477158
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number GRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Grigsby, Mike
245 ## - TITLE STATEMENT
Title Advanced customer analytics
Sub Title : targeting, valuing, segmenting and loyalty techniques (marketing science)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lodon:
Name of publisher, distributor, etc Kogan,
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Pages 249p.
440 ## - SERIES STATEMENT
Series Title Marketing science series
500 ## - GENERAL NOTE
General note Including index
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 53656
440 ## - SERIES STATEMENT
-- 53657
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-21-Reference Section 06/29/2017 Book World 2591.14   658.8 GRI DD45066 06/29/2017 5182.28 06/29/2017 Reference Books