Cutting edge marketing analytics (Record no. 31768)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
005 - DATE & TIME
control field 20170801154012.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170801b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780133552522
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number VEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venkatesan, Rajkumar
245 ## - TITLE STATEMENT
Title Cutting edge marketing analytics
Sub Title : real world cases and data sets for hands on learning
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey:
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Pages xix, 300p.
500 ## - GENERAL NOTE
General note includes index
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject marketing Management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Farris, Paul
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Wilcox, Ronald T.
942 ## - Item Type
Koha item type Reference Books
100 ## - MAIN ENTRY--PERSONAL NAME
-- 53883
650 ## - SUBJECT
-- 53884
650 ## - SUBJECT
-- 53885
700 ## - ADDED ENTRY PERSONAL NAME
-- 53886
700 ## - ADDED ENTRY PERSONAL NAME
-- 53887
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-20-Reference Section 08/01/2017   5335.33 1 658.83 VEN DD45684 08/05/2017 08/05/2017 10670.66 07/20/2017 Reference Books