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Cutting edge marketing analytics

Venkatesan, Rajkumar

Cutting edge marketing analytics : real world cases and data sets for hands on learning - New Jersey: Pearson, 2015 - xix, 300p.

includes index

ISBN: 9780133552522

Subjects--Topical Terms:
Management
marketing Management

Dewey Class. No.: 658.83 / VEN

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