Marketing research: an applied orientation (Record no. 31680)

MARC details
000 -LEADER
fixed length control field 00653nam a2200241Ia 4500
005 - DATE & TIME
control field 20250224142745.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9789332555693
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 ## - TITLE STATEMENT
Title Marketing research: an applied orientation
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida:
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Pages xxx, 968p.
500 ## - GENERAL NOTE
General note Includes index<br/>Imp. 2017
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
650 ## - SUBJECT
Subject Marketing research
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Dash, Satyabhusan
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4796
650 ## - SUBJECT
-- 53237
650 ## - SUBJECT
-- 6158
650 ## - SUBJECT
-- 6177
700 ## - ADDED ENTRY PERSONAL NAME
-- 1862
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha out on loan Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Law Library L14-Lending section 06/14/2017 Complimentary 779.00 7 3 658.83 MAL DD44931 06/30/2025 02/24/2025 02/24/2025 1558.00 06/14/2017 Books Lending