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Marketing research: an applied orientation

Malhotra, Naresh K

Marketing research: an applied orientation - 7th ed. - Noida: Pearson, 2016 - xxx, 968p.

Includes index
Imp. 2017

ISBN: 9789332555693

Subjects--Topical Terms:
Management
Marketing
Marketing research

Dewey Class. No.: 658.83 / MAL

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