Predictive marketing (Record no. 30503)

MARC details
000 -LEADER
fixed length control field 00618nam a22002057a 4500
005 - DATE & TIME
control field 20250718161830.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170411b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9788126558131
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number ART
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Artun, Omer
245 ## - TITLE STATEMENT
Title Predictive marketing
Sub Title : easy ways every marketer can use customer analytics and big data
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Wiley India,
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Pages xxii, 246p.
500 ## - GENERAL NOTE
General note Reprint- 2016
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Customer analytics - big data
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Levin, Dominique
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 48955
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 48956
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Koha date last borrowed Koha out on loan
    Dewey Decimal Classification       Management Library Law Library L13-Lending section 04/11/2017   799.00 3 658.8 ART DD41454 02/25/2025 1598.00 04/11/2017 Books Lending 02/25/2025 06/30/2025
    Dewey Decimal Classification       Management Library Law Library L15-Lending section 11/27/2018 Complimentary 799.00 2 658.8 ART DD53850 07/18/2025 1598.00 11/27/2018 Books Lending 07/18/2025 08/07/2025
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-20-Reference Section 04/11/2017   799.00   658.8 ART DD41450 04/11/2017 1598.00 04/11/2017 Books Lending    
    Dewey Decimal Classification       Management Library Management Library L16-Lending section 04/11/2017   799.00 1 658.8 ART DD41451 01/22/2025 1598.00 04/11/2017 Books Lending 07/19/2024  
    Dewey Decimal Classification       Management Library Management Library L15-Lending section 04/11/2017   799.00 1 658.8 ART DD41452 12/10/2019 1598.00 04/11/2017 Books Lending 09/11/2019  
    Dewey Decimal Classification       Management Library Management Library L16-Lending section 04/11/2017   799.00 1 658.8 ART DD41453 11/30/2024 1598.00 04/11/2017 Books Lending 10/21/2024