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Predictive marketing : easy ways every marketer can use customer analytics and big data

Artun, Omer

Predictive marketing : easy ways every marketer can use customer analytics and big data - New Delhi: Wiley India, 2015 - xxii, 246p.

Reprint- 2016

ISBN: 9788126558131

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Customer analytics - big data

Dewey Class. No.: 658.8 / ART

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