Marketing management (Record no. 29261)

MARC details
000 -LEADER
fixed length control field 00582nam a2200205Ia 4500
005 - DATE & TIME
control field 20210516215736.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140514s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788120311787
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management
Sub Title : analysis, planning, implementation and control
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1997
Name of publisher, distributor, etc Prentice Hall of India,
Place of publication, distribution, etc New Delhi:
300 ## - PHYSICAL DESCRIPTION
Pages vp.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Marketing management
942 ## - Item Type
Koha item type Text Books - SOB
100 ## - MAIN ENTRY--PERSONAL NAME
-- 6916
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Course Book Engineering Central LIBRARY Central LIBRARY 05/16/2014 650.00   658.8 KOT BB22433 05/16/2014 1300.00 03/25/2010 Text Books - SOB