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Marketing management : analysis, planning, implementation and control

Kotler, Philip

Marketing management : analysis, planning, implementation and control - 9th ed. - New Delhi: Prentice Hall of India, 1997 - vp.

Includes index

ISBN: 9788120311787

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing management

Dewey Class. No.: 658.8 / KOT

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