Consumer behavior : building marketing strategy (Record no. 28806)

MARC details
000 -LEADER
fixed length control field 00622nam a22002177a 4500
005 - DATE & TIME
control field 20250221112141.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161019b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9789351344797
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8342
Book Number HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del. I
245 ## - TITLE STATEMENT
Title Consumer behavior : building marketing strategy
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Pages xxxv, 776p.
500 ## - GENERAL NOTE
General note Includes index<br/>Reprint 2015
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Mothersburgh, David L.
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Mookerjee, Amit
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3333
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 32458
700 ## - ADDED ENTRY PERSONAL NAME
-- 32459
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Koha issues (times borrowed) Koha date last borrowed Koha renewals Koha out on loan
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Law Library Law Library L16-Lending section 10/19/2016 Book World 750.00 658.8342 HAW LA6854 10/19/2016 1500.00 10/14/2016 Reference Books        
    Dewey Decimal Classification       Law Library Law Library L18-Lending Section 10/10/2022 Book World 750.00 658.8342 HAW LA6855 11/19/2024 1500.00 10/14/2016 Books Lending 5 08/21/2024    
    Dewey Decimal Classification       Law Library Law Library S13-LENDING BOOKS 10/10/2022 Book World 750.00 658.8342 HAW LA6856 05/18/2022 1500.00 10/14/2016 Books Lending 4 01/05/2022 2  
    Dewey Decimal Classification       Law Library Law Library S13-LENDING BOOKS 10/10/2022 Book World 750.00 658.8342 HAW LA6857 02/21/2025 1500.00 10/14/2016 Books Lending 6 02/21/2025 4 03/10/2025