Consumer behavior : building marketing strategy
Hawkins, Del. I
Consumer behavior : building marketing strategy - 12th ed. - New Delhi: McGraw Hill, 2014 - xxxv, 776p.
Includes index
Reprint 2015
9789351344797
Marketing
658.8342 / HAW
Consumer behavior : building marketing strategy - 12th ed. - New Delhi: McGraw Hill, 2014 - xxxv, 776p.
Includes index
Reprint 2015
9789351344797
Marketing
658.8342 / HAW