Brand positioning (Record no. 26583)

MARC details
000 -LEADER
fixed length control field 00538nam a22001937a 4500
005 - DATE & TIME
control field 20231023123057.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160413b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 0074624016
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
245 ## - TITLE STATEMENT
Title Brand positioning
Sub Title : strategies for competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Tata McGraw-Hill,
Date of publication, distribution, etc 1995
300 ## - PHYSICAL DESCRIPTION
Pages xix, 299p.
500 ## - GENERAL NOTE
General note Including index
650 ## - SUBJECT
Subject Management
653 ## - Subject
Subject Brand management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 7800
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 04/13/2016 Complimentary 525.00 3 2 658.827 SEN DD26622 12/14/2023 10/23/2023 1050.00 03/02/2015 Books Lending