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Brand positioning : strategies for competitive advantage

Sengupta, Subroto

Brand positioning : strategies for competitive advantage - New Delhi: Tata McGraw-Hill, 1995 - xix, 299p.

Including index

ISBN: 0074624016

Subjects--Topical Terms:
Management

Subjects--Index Terms: Brand management

Dewey Class. No.: 658.827 / SEN

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