Services marketing: (Record no. 26521)

MARC details
000 -LEADER
fixed length control field 00564nam a22002057a 4500
005 - DATE & TIME
control field 20210524105807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150304b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 8174330208
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shanker, Ravi
245 ## - TITLE STATEMENT
Title Services marketing:
Sub Title : the Indian experience
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc South Asia,
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Pages xviii, 550p.
500 ## - GENERAL NOTE
General note Including index
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Customer services - marketing
654 ## - Subject
Subject Relationship marketing
942 ## - Item Type
Koha item type Books Lending
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 03/04/2015 Complimentary 650.00 3 658.8 SHA DD26378 10/30/2018 10/01/2018 1300.00 02/25/2015 Books Lending
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 04/12/2016 Complimentary 295.00   658.8 SHA DD33991 04/12/2016   590.00 04/12/2016 Books Lending