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Services marketing: : the Indian experience

Shanker, Ravi

Services marketing: : the Indian experience - New Delhi: South Asia, 1997 - xviii, 550p.

Including index

ISBN: 8174330208

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Customer services - marketing

Subjects--Facted Index Terms:
Relationship marketing

Dewey Class. No.: 658.8 / SHA

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