Advertising (Record no. 25681)

MARC details
000 -LEADER
fixed length control field 00603nam a22002297a 4500
005 - DATE & TIME
control field 20230825134857.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160315b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9788131714140
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number WEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William D.
245 ## - TITLE STATEMENT
Title Advertising
Sub Title : principles and practice
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida:
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Pages xxxi, 592p.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Burnett, John
705 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Moriarty, Sandra
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 23591
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 1178
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 03/15/2016 Book World 749.00 7 6 659.1 WEL DD32240 09/14/2023 08/25/2023 1498.00 03/15/2016 Books Lending