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Advertising : principles and practice

Wells, William D.

Advertising : principles and practice - 7th ed. - Noida: Pearson, 2008 - xxxi, 592p.

Includes index

ISBN: 9788131714140

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1 / WEL

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